Donning sheep and redoing planes

This week on the LOLA show, I was inspired and intrigued with the articles presented in class. From Jade’s Izzy Lane articles about rescued ewes in Yorkshire, England to empathetic KLM Airline improvements I was amazed at what some people around the world are doing as a whole to improve product attachment through user experience. Izzy Lane, a company founded by a woman who rescues ewes from the local slaughterhouses, uses this wool to knit different luxury garments. The wool is all handled within a 120 mile range of Yorkshire – which reduces dependency on resources – and even has the local ladies knitting for a good cause. This ethical cause not only gives people who purchase her product(s) a better sense of attachment, but a good feeling as well knowing that another creature was saved – a sound and supportive idea that helps consumers form an emotional or physical attachment to a product.

KLM aircraft interiors are now a “Palette in the Sky” according to another article presented during the show due to their empathic business class seating that has been improved to feel more like a vacation spot than a cubical. Hella Jongerius, a Dutch woman, was put on this project and has created a relaxing, unique space for each individual passenger that includes: fabric materials made from recycled crew members uniforms, reusable carpeting, fully reclining chairs –which allow for optimal comfort, partitions for peace of mind and proper space allowances for unrestricted movement. Some of the most valuable things I learned from this weeks’ L.O.L.A show that tie directly into our readings about Eight Types of Product Service Systems is that anyone can make a product attachment – which can lead to sustainability – but they will only apply it when a memorable experience can be linked to the product or service.

After reading the “Eight Types of Product Service Systems” I was a bit confused about a few things it mentioned – like SusProNet – but had few examples of different product service systems (PSS) and how they’re being economically viable in relation to sustainability. In most cases such as this, I’ve found its better to have an overall understanding and then ask questions. So … are PSS similar to regular services (such as car washes or carpet cleaning rentals)? And if product service systems are the same as regular services, why? Because I am interested in how this works and how we can fix or rework something to serve us for the better, I’d like to learn more extensively about these differences, what defines them in characteristic and how they are (or are not) being used effectively in our market today.

As an Interior Design student, my PSS concept for this exercise relates more to merchandising (a field I’m not familiar in) so I would love some feedback on this. My cousin and I have a bunch of semi-formal as well as prom dresses sitting around in storage and have no use for them now that they’ve been outgrown. I was thinking that as a community, we could all host an annual “dress destination event” where unused and unwanted dresses could be donated and then borrowed (or sold at economical prices) so that other young women could go to these wonderful social events hosted by our local schools. My thought behind this idea is this: growing up with a single parent or having low income isn’t always easy because many can’t afford a nice dress, so I believe this is a great way for another person to make wonderful memories in addition to giving a garment a second chance. It helps bring our people together to benefit our upcoming generation, reuse and repurpose products that nobody wants as well as reduce the overall impact in our economy – our ultimate goal of goods and services reinforcing each other for the better.

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6 Responses to Donning sheep and redoing planes

  1. scubagirl88 says:

    I like your idea about the event. I also have a bunch of dresses sitting in my closet. I recently got to wear my prom dress to one of my friends “balls.” I was so excited to get to wear it again but knew it was going to just go back in the closet again. It would be nice to see someone else happy with my dresses. I am curious though, is it not just like a consignment shop?

  2. gerbil23 says:

    Thank you for your input, scubagirl88, and to answer your question no, it is not like a consignment shop because you can borrow or purchase the dresses that get donated during this event. No local shop here in Stillwater (to my knowledge) allows you to borrow clothing and then return it – this is why I was thinking along these lines for this pss concept. It will not only help many financially strapped people, but also reduce our consumption rate. Thank you for your curiosity!

    • scubagirl88 says:

      Ah!! That makes more sense to me now. That would be really neat to do and I can’t think of any place that does that also. I’m curious why no one has started something like this, because like you just said it would reduce out consumption rate

  3. jct1212 says:

    This is such a great idea! I definitely have multiple prom and formal dresses just sitting in my closet. I would love to be able to donate them to girls who could borrow them if they can’t afford to buy them. This is a very empathic approach to PSS!

  4. ThisIsMyDHMBlogName says:

    I completely agree with where you’re coming from, I have 5 or 6 formal dresses in my closet just collecting dust. My high school actually sponsored an event like this where you could donate dresses for other girls to wear. But I like the idea of having an event, or even the schools sponsoring a dress-exchange themed dance. I don’t know if some girls would be embarrassed to show up in someone else’s old dress, but if you made it fun I think it could work!

  5. gerbil23 says:

    Thank you for some insight to my PSS idea, ThisIsMyDHMBlogName, and I was hoping to make an event like this fun for everyone by having several generations of young women together for a great cause, social activities, lunch as well as a bit of education on sustainability. Hopefully this will become the new “normal” for the generation that is growing up now as that we can continue have the resources we do now in the future. Thank you for your input!

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