This week on the LOLA show, I was inspired and intrigued with the articles presented in class. From Jade’s Izzy Lane articles about rescued ewes in Yorkshire, England to empathetic KLM Airline improvements I was amazed at what some people around the world are doing as a whole to improve product attachment through user experience. Izzy Lane, a company founded by a woman who rescues ewes from the local slaughterhouses, uses this wool to knit different luxury garments. The wool is all handled within a 120 mile range of Yorkshire – which reduces dependency on resources – and even has the local ladies knitting for a good cause. This ethical cause not only gives people who purchase her product(s) a better sense of attachment, but a good feeling as well knowing that another creature was saved – a sound and supportive idea that helps consumers form an emotional or physical attachment to a product.
KLM aircraft interiors are now a “Palette in the Sky” according to another article presented during the show due to their empathic business class seating that has been improved to feel more like a vacation spot than a cubical. Hella Jongerius, a Dutch woman, was put on this project and has created a relaxing, unique space for each individual passenger that includes: fabric materials made from recycled crew members uniforms, reusable carpeting, fully reclining chairs –which allow for optimal comfort, partitions for peace of mind and proper space allowances for unrestricted movement. Some of the most valuable things I learned from this weeks’ L.O.L.A show that tie directly into our readings about Eight Types of Product Service Systems is that anyone can make a product attachment – which can lead to sustainability – but they will only apply it when a memorable experience can be linked to the product or service.
After reading the “Eight Types of Product Service Systems” I was a bit confused about a few things it mentioned – like SusProNet – but had few examples of different product service systems (PSS) and how they’re being economically viable in relation to sustainability. In most cases such as this, I’ve found its better to have an overall understanding and then ask questions. So … are PSS similar to regular services (such as car washes or carpet cleaning rentals)? And if product service systems are the same as regular services, why? Because I am interested in how this works and how we can fix or rework something to serve us for the better, I’d like to learn more extensively about these differences, what defines them in characteristic and how they are (or are not) being used effectively in our market today.
As an Interior Design student, my PSS concept for this exercise relates more to merchandising (a field I’m not familiar in) so I would love some feedback on this. My cousin and I have a bunch of semi-formal as well as prom dresses sitting around in storage and have no use for them now that they’ve been outgrown. I was thinking that as a community, we could all host an annual “dress destination event” where unused and unwanted dresses could be donated and then borrowed (or sold at economical prices) so that other young women could go to these wonderful social events hosted by our local schools. My thought behind this idea is this: growing up with a single parent or having low income isn’t always easy because many can’t afford a nice dress, so I believe this is a great way for another person to make wonderful memories in addition to giving a garment a second chance. It helps bring our people together to benefit our upcoming generation, reuse and repurpose products that nobody wants as well as reduce the overall impact in our economy – our ultimate goal of goods and services reinforcing each other for the better.