The Local Chain

Last week I had the opportunity to go to the Oklahoma Creativity Forum. While there, one of the speakers mentioned that brilliant ideas and terrible ideas have one thing in common–they sound incredibly insane. Although he wasn’t talking about being more creative while being environmentally conscious— creativity within sustainability was the first thought that came to my mind. I realized that most “sustainable decisions” will sound quite odd and different—and that is because we are so accustomed to the unsustainable ways of getting through everyday life.

In class we discussed the idea of buying locally. The fact that this is a more sustainable action when it comes to retail never really struck me before. However, I see this as an opportune avenue for cutting down the amount of pollution generated from the international shipments of goods. Also, if enough local businesses were formed to fulfill the entire supply chain sequence – more effort could be put into each of these businesses to create more sustainable products—while executing more sustainable business processes.

For us, as a society, to make progress towards becoming locally sustainable—we need two things. We need creative people—people who are willing to put in the extra effort in running a sustainable business, new wave thinkers—people who have the ability to come up with solutions, and risk takers who are willing and ready to take a chance even if failure comes before success. The second thing we need is support—society must see the importance a local product has, the benefits of it—and be willing to support it.

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