The Language of Ecological Progress – Blog 8

One of the Ted Talks last week talked about the use of subjective language with children in a children’s hospital. It made me think about how subjective language might be used to help consumers to transition to ecologically friendly products. The subject language that was used or children was meant to associate fun things with the unpleasant experience of having a needle inserted into their skin. Similarly designers and marketers could use subjective language to associate fun things with composting or using energy efficiently.

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.