The Language of Ecological Progress – Blog 8

One of the Ted Talks last week talked about the use of subjective language with children in a children’s hospital. It made me think about how subjective language might be used to help consumers to transition to ecologically friendly products. The subject language that was used or children was meant to associate fun things with the unpleasant experience of having a needle inserted into their skin. Similarly designers and marketers could use subjective language to associate fun things with composting or using energy efficiently.

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