Empathetic design is centered around the user of the product. I think that it is vital as creators to understand how users feel towards a product, because our sole purpose of design is to meet the needs of consumers. We design for people in hopes of them liking our product. Empathetic design is important to identify what consumers need or want. If we don’t design to solve problems of the modern day consumer, why should we create new things? Empathetic design helps us learn more about the consumer by conducting surveys and other questionnaires. Observation of people is a key factor to understand people’s reactions to products and other trends.
Paul Bennett’s TED talk really interest me, because he said designs don’t need to be over the top. Designs can be in the simplest form and still be successful. Intimate and personal designs connect more with others than an over-the-top design. He states that, “Small is the new big.” Designing helps solve problems and make the environment better, and he showcases that the smallest design is one step closer to a better world. He works with very successful companies and he has found a way to brand himself in a way that set him apart from his competitors. A simple design could be the design or idea that changes the world and makes a huge impact.
I talked about my grandma’s diamond necklace that she gave me. It is something that I hold dear to my heart because I am very close with my grandma. I think that empathetic design is based off personal and intimate gestures. Receiving a meaning gift like that could help researchers create a modern design that is important to consumers.
I talked to my mom’s friend who has an infant and she talked about how fast she is growing out of her clothes. She spends a lot of money on baby clothes because she is constantly growing, so my idea was creating clothes that you could get more use out of by creating a hidden part of extra fabric inside the garment. Once your child gets bigger you can undo the seams of the extra fabric and it would allow the garment to get bigger or longer. I think that this will allow children to get more use out of their clothes without breaking the bank since a lot of infants go through clothes quickly. This is a perfect example of empathetic design, because it keeps parents in mind when designing a product.