When explaining, the Empathetic design is a user-centered design approach that pays attention to the user’s feelings toward a product. The prime purpose that creators fail to pay attention to is how the customer feels towards the product. The product should meet the consumers’ needs in order for the product to elevate. The process of the product is in hoping that the customer could possibly want the product and if needed to be fixed, we can depend on the customer feedback for future improvements. The empathetic design is a reliable resource to help support the consumers’ needs by using test, and creating surveys. If we didn’t take the time out to conduct a design to solve problems based on the daily pains consumers deal with, it wouldn’t be a point in creating modern and futuristic designs now. Paying attention to your key target will give you a better chance of creating a potential product to apple the customer in need. Paul Bennett’s TED talk became interesting when he stated, “… need to reconcile what the Big wants — the “Big” being the organization, the system, the country — and what the “Small” wants — the individual, the person.” It’s like putting two wants together and making a prime solution that helps both consumers. One without the other just causes problems and miscommunication with the companies that provide the items to the consumers.
Paul also stated a major point regarding the main targets, “Children can use it. Adults can use it. Everybody uses it.” The purpose of creating a design is solving a problem, by creating a solution. The solution is what helps the consumers and which also make the products grow based on the consumer needs. I talked about my traditional “sweet sixteen necklaces” passed from grandmother, and mother. My mother bought my sister a necklace on her sixteenth birthday and bought me one for my sweet sixteen birthdays. I appreciate my necklace I keep around in a safe jewelry box. A necklace is a form of an Empathetic design which known to be based on personal and intimate gestures. I talked to my grandmother and she complained to me on how she can’t lose her upper body weight, but her lower body weight was easier to lose. I was thinking about creating a waist object like the waist trainer but more stable for older women or men. It still under constructions with the ideas of how to keep it from being a waist trainer but becoming a newer sufficient product.