This week we have more focus on emphatic design. Emphatic design means designing not for yourself but for others with their needs in mind. In order to come up with creative and successful design ideas, you need to know who is your target market, who are you designing for and how they are going to be beneficial from your product.
This week we have our third design slam group presentation. Every group have given us more insights about what they think and what has been done by different organization to achieve emphatic design. For example, there is a company named “Silvert”, they came out with the idea of adaptive clothing. After some research, adaptive clothing actually meant clothing designed for people with physical disabilities, the elderly, or anyone who may experience difficulty dressing themselves. They have created a wheelchair cape with hood for older adults that need to sit in wheelchair, the length of the cape is long enough to cover their legs, but it is shorter at the back to stay clear of the wheels. Another company that has caught my attention was “Buck and Buck”, they have come up with the ideas of substituting Velcro brand fasteners for buttons to help those with arthritis. Their main goal is to help these individual to maintain as independence as possible.