I honestly feel like this class gets more and more interesting every week! I can tell that this class is making an impact on what I do outside of the classroom by making me more aware of how I am living, which is very important to me. Unfortunately, I was unable to attend class on Tuesday and therefore, had to miss out on the visit to the recycling center. I hate that I was not able to be there because I know I probably missed out on a lot of useful information that I could have applied in class as well as to my sustainable journey!
But thankfully, I made it to class on Thursday to learn about biophilic design! I read the reading for merchandising before coming to class so I would be prepared and have an idea of what we were going to be talking about in class. Reading about the impacts in-store greenery can have on customers was super interesting to me. It surprised me that there hadn’t really ever been any studies done on in-store greenery until now. I learned that many customers view shopping as something that is stressful and the environment of the store plays a major role in that. The environment of a store can either add to the stress or make it less stressful for them. Greenery/nature evokes a sense of relaxation and can help reduce stress in humans. To me, this makes it obvious that stores need to add more greenery to their environment to make their customers feel more at peace and have a pleasant shopping experience. Studies have shown that if the shopper has reduced feelings of stress, they are more likely to make a purchase! So why not put something in your store to create a stress reduced environment for your customer? The use of greenery in a store environment is just one of many ways to incorporate biophilic design!
In lecture, we learned that biophilia is the love of life or living systems as well as an urge to affiliate with other forms of life. Humans need to interact and be connected to nature. If humans are put into an environment such a room with no windows, which cuts off our view of the natural world, we will consciously or subconsciously feel disconnected and can loose our sense of peace and creativity. Therefore, biophilic design is extremely important. Biophilic design is essentially designing human life into the natural environment without harming it. Biophilic design can be applied using the 14 patterns of biophilic design. The 14 patterns of biophilic design breaks down biophilic design into 14 ways it can be implemented. These 14 patterns are separated into three groups: nature in the space, natural analogues, and nature of the space. Nature in the space is the presence of nature within the space. Natural analogues uses elements such as shape, color, pattern, etc. that is found in nature and incorporate it into the design of the space. Lastly, nature of the space is designing a space or place with using nature’s forms, combinations, or patterns as a part of its structure. Designs that incorporate the one or more of the 14 patterns of biophilic design have major advantages such as health benefits! These health benefits include stress reduction, enhanced cognitive performance, and improved emotion, mood and preference! Biophilic design enhances our overall quality of life. It is also super sustainable because we are incorporating the natural environment into the built environment without harming it! I hope one day we live in a world where all the structures that are built are designed using the 14 patterns of biophilic design!