blog 6

In my opinion, my group ended up doing really well with the business canvas model. At first, we definitely struggled though. We simply could not come up with a relevant idea that we wanted to use for the business canvas model. We ended up creating a business idea that would help the environment as well as less-fortunate in other countries. The idea was a clothing pick-up service that would pick up your old/used clothing and send it to countries that have artisans that can transform the recycled goods into beautiful product like jewelry and other items. Although the idea was difficult to come up with, the business canvas model made it easy to get organized once it was thought out. I think that the business canvas model is an awesome tool to help people get their business ideas organized. Many times, people have trouble thinking of business ideas because there are so many components to a business. This model can help others think of their business in both a broad and narrow sense and really think about who their customer will be and what they will want. I think that I will definitely use the design probes package in the future. I am minoring in marketing and entrepreneurship therefore I think that this could be a strong tool for me in future business endeavors. One thing that I have genuinely loved learning about in this class and problem solving as well is empathic design. I really appreciated the TED Talk by Jasmine Burton regarding sanitation. It both inspiring and eye opening. She spoke about the enormity of the problem with toilets and sanitation across the globe. She founded “Wish for Wash” that brings innovation to sanitation through empathic design. She said that her company was founded on “passioneers” and I loved that. She wants to show solidarity in the form of dignity. Her goal is to show compassion to all while helping them in ways that others cannot. Jasmine has traveled all over the world and has experienced many of the problems that her company addresses first hand. She states that she is a global citizen and her race does not define her. She is very broad minded and I think that this allows her to be even more of a successful empathic designer. One of my favorite things that she said was that if your product does not meet a genuine need for someone else, it cannot be a perfect product. We need to be using our creativity to better the lives of others and Jasmine makes this very clear. While exploring the designingwithpeople website, I read many methods. One that really stuck out to me was the simulation method. The simulation method uses devices to gain first hand insights into what it feels like to be impaired in some way or have a disability of some sort. I like this method because I believe that it truly works. Many times, no matter how hard an empathic designer tries, they simply cannot step into the actually shoes of their subject. But simulation makes it very easy. An example that I have seen of the simulation method are “drunk goggles”. When I was in high school, a police officer came to speak at our school about drinking and driving. We all got to try on the drunk goggles which impaired our vision and allowed us to see what it would feel like. I believe that this method is very effective. If I could design or improve the shopping experience for anybody, I would do it for people that are in a hurry. This sounds silly, but I feel that most people who are out shopping in grocery stores specifically are in a hurry and the store isn’t necessarily adapted for them. I would make everything much more accessible and organized in the grocery store in order to do this. I would make larger signs that way people can read the isles more clearly and spend less time searching for what they need. I would also organize a lot of product in specific recipes. For instance, many people go to the store looking for products for spaghetti. I would have a recipe area where they can simply go pick up a spaghetti pack and be in and out of the store quickly. I think that grocery stores could be designed much better, especially by empathic designers.

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