Blog 6

This week my learning community and I had to make a business canvas model. We chose to make ours a recycling clothing store. The store would be called Rags to Riches. Our whole idea would be for people to donate their old clothing to us. From there, we would upcycle the clothing and make “new” clothing. We thought this was a good opportunity because it not only recycles clothing, but it gives customers a way to buy beautiful new pieces at a fraction of the price.

Our key partners would be women’s shelters, along with high schools. Our key activities would be sewing the clothes and helping young women find the perfect clothing for them. Our key resources would be recycled clothing, a sewing machine, and other clothing and accessories. Our value propositions would be offering one of a kind upcycled clothing to young women and making them feel beautiful. Our cost’s would include the sewing equipment, rent of the store, accessories, and employees. Our channels would include keeping up with our customers through email, text messaging, and social media. We think this will be a successful company. I learned a lot from this assignment, and I think this store idea could really be a thing in the future. There aren’t many stores like this, at least in Oklahoma that I know of. This could be a good opportunity for us in the future.

Empathic design is designing things with people’s feelings in mind. I had never heard of empathic design before this class, and now I think it is a wonderful thing. There are two types of psychological structures used in empathic design. Affective is understanding by emotions, and cognitive is understanding by perspective.

I liked the TEDtalk by Paul Bennett. He talks about bringing in the customer during the process to create and design things. He was hired by a health care system to describe what patients experience. Instead of using charts, Paul created a video of lighting. He explained the patients just lie in bed and stare at the ceiling lights. They realized they needed to make a difference. They put mirrors on wheel chairs, so patients could have conversations with the person wheeling them around. Another thing they did was attached a small sticker onto the white board in the patient’s room, and people could write little messages to them. This health care system learned that such small differences impacted people in a huge way.

I would like to design a store for the aging population. I did a project like this for another class, and the idea was amazing. There are not many stores that are aimed towards the older generations. My store would include no steps and amble seating. It would have handrails for easier access. All of the products would be eye level, and the customer would not have to bend down or reach up. The products would be easy for the individual as well. My store would have
items that did not have buttons or zippers. They would be made of easy to care for fabrics as well. All of these things would be a great idea for a store in the future.

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