Blog 6

The business model was an interesting activity. I don’t usually think in the form of a business model so it was stepping out of my box doing it. The idea we used was open grid paving to reduce the heat island effect and CO2 emissions. Some of our key partners are museums but really any place where there will be a parking lot can be our partner. The key activities would include installing the open grid paving and maintaining relationships with clients. Some key resources include a location to put in open grid paving areas, it requires, concrete, dirt, and grass seed. The value proposition we used was to beat the heat and make it neat, because it does reduce the heat island effect and in my opinion looks really interesting as opposed to the classic blacktop we see everywhere. The customer relationships are important to establish and hopefully people would notice the open grid pavement and it will become more popular creating more professional customer relationships. Our channel would be The customer segment would be contractors and homeowners. The cost structure would be installation costs, materials including pavement, dirt, and grass seed. The revenue would come from contractors. I don’t necessarily think the business canvas model was the most effective way to understand the needed information. I would probably make a list and check off the items rather then use the chart.

Bringing the small together to help create the big, essentially meaning that bringing individuals together to create something organizations or even the country can use. Paul Bennett described life in a hospital bed where a person spends the entire day looking at the ceiling because they cannot get out of the bed. He mentioned placing a bicycle mirror onto the patient’s bed giving them a chance to see. They also decorated the ceiling making it the patient’s own individual room by giving it some customization and adding interest. They also came up with a thumb scroll where everything can be done with a small movement of one hand.

The method I liked from was Design Probe, which is also an activity we covered in class. A design probe is when an individual is given diaries, question cards, postcards, disposable cameras and other tools to record aspects of their lives autonomously. They can be personalized for a specific user but they are still given tasks to do. These probes can be placed in an environment to collect information from the users of that space. Doing this gives self-disclosed insights into people’s lives to empathically design for people because questions were asked. This would be best done in the early stages of the design process since the idea is to get an understanding of a person’s day-to-day life. Because it’s autonomous, individuals have private disclosure. Doing this gives attention to areas of research that couldn’t be done with interviews or observations.

I would like to improve the shopping experience for older adults. I see my grandmother in stores and it’s basically her leaning against walls because there are no seats conveniently placed around the store. I would use non-slip flooring and high contrast colors because older adults can slip and fall and high contrast colors help people with low vision. I would also install a ledge at seating height around the store, which can also be used as a display on some occasions. Having a seat close by all around the store doesn’t only benefit my 88-year-old grandmother, but all those men dragged to the mall, as well as a surface to place potential purchases so you don’t have to carry them around or it can be used as a display.

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