Week 8 started class with us wrapping up biomimicry. Once we finished this discussion we were tasked with an in class activity. We were to create a business canvas model within our learning communities by finding a problem that we wanted to solve, creating a company, and proposing our business canvas model. My learning community decided to start a company called Biomarine-able. It focuses on making biodegradable products for our brick and mortar stores launching out of Monterey Bay, California. Our company would create products that were solely biodegradable for people who would be near the sea, ocean, lakes, rivers, or ponds. We would have biodegradable fish hooks, bait, reels, rods, fishing line, nets, life vests, sunscreen, boogey boards, skis, you name it for water sports and outdoors we would have it in biodegradable fashion. We decided to pair with the Nonprofit Monterey Bay Aquarium and give 10% of all sales to help sea creatures that have been affected by litter and waste in their ecosystems. I learned that we can come up with business models for anything our creative brains can think up and we could use the chart provided to help us brainstorm in the future if we ever decided to open or start our own company. It also makes me more conscious of what I have when I am around the water because a tiny piece of litter or non-biodegradable substance could seriously harm marine life.
Empathic Design relates to actually putting yourself in someone else’s shoes during a situation instead of just feeling sympathy for them. During class we watched a Ted Talk by Paul Bennett who spoke about how patients in hospitals can only see the ceiling the entire time that they are laying in their bed, and how boring it is for them. He asked the staff to think of things they could possibly do to make it more interesting for patients. I found it interesting that I had never thought about how people in hospitals can only see blank boring white tiles but people like Paul Bennett who are able to put themselves in someone else’s shoes and design for them instead of on the outside looking in really inspire me. Especially as a design minor, it inspires me to give more thought into garments if I were to continue designing for specific clients.
I would want to improve the shopping experience of retail stores. This summer, the company I interned with put a limited number of garments out on their racks and primarily only had garments on wall face outs. The reasoning behind this was because the owner did not like to “dig” through clothing when shopping. However, I started to realize that sometimes moving a lot of pieces back and forth on a rack can be kind of challenging especially if you are an older individual and do not have much strength. I think we should design face outs and easily accessible racks for the consumers who are unable to physically dig and push clothing back and forth. It would also provide the customers who are able to do so an added ease to their shopping experience. I would suggest to retailers to try to mostly use face outs for their garments or tables for folding garments on. I would also suggest racks that limit the number of garments that can be on it so there is enough space for the clothing to freely move back and forth with little effort from the consumer.