Blog 7

The Shopsense article is about redesigning the shopping experience for the limited mobility shopper. This way of shopping is about getting the customer, to the items they need to purchase, quickly and safely. The way they do this is by using a device that lets the customer know about products that are available and other services in the store. This device helps the customer get through the store to find what they are looking for. I thought that the article was very interesting. It had a new way for customers who don’t normally like to shop or can’t find what they are looking for, to enjoy shopping with everyone else. It makes those people feel included and welcomed. It’s a very good emphatic design. The most memorable item that I have is my grandma’s heart necklace. She got it on her birthday from my grandpa and when she died last semester it was given to me. On the back of the necklace my grandpa put happy birthday Judy love Oris. It means a lot to me because even though they are both gone it feels like they are both with me wherever I go. I miss them both and love that I have something to remember them both by. If you are designing for someone and they talk a lot about their family or show you something that has been passed down through the family, then as emphatic designers we should listen and try to find a way to incorporate that item or memory into the design. Listening to the customer and trying to be emphatic with them is a big part of making that connection for them to the design. The pros to market research are that you know who the customer is. You know their age, gender, ethnicity, if they would be someone that would use your product. The cons are that just because you know all of that doesn’t mean that your design is going to be emphatic or something that the consumer will continue to use or will want to keep forever. As emphatic designers we should be designing products that cause our consumer to have an emotional attachment to it. We should listen to others experiences and be observant of our consumers so that we better know how to design for them. The product should have a story and be what the consumer wants not what we think they want or need. We should never make assumptions or use superficial information to design for them. I believe that all of the steps for emphatic design are important. You use all 5 steps of the process to make an emphatic design. You can’t leave developing prototypes of possible solutions out of the process or else all of the work you did for observation, capturing date and so on would be for nothing. You would basically have an idea for a product and no way to show what you’re emphatic design looks like. People want to see it, taste, feel and know that it’s real and not something on a sheet of paper. That’s the only way to prove that it’s real. This is why every step is important to the process. Missing one step would render the process unsuccessful and unusable. The design probes exercise taught me how any little bit of information or knowing what someone loves can cause a design to be created. Knowing about someone can cause you to understand or empathize with that person on a whole new level. Once you understand someone you can design them a product that is specifically for them. This shows that you listened and cared about what they had to say. If done correctly it will show in your product design as well.

By: Hayley Taylor

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