Blog 7

I found the merchandising shopsense article really interesting. I think having a “virtual cart” for people who may have difficulty shopping themselves is an amazing idea. That would help so many different people and I think it would empower them because with the shopsense they can shop on their own. It gives people with mobility problems an easy way to shop. The article also stated that it could be used in the future universally and could be great for everyone. I think taking into consideration people who cannot enjoy the generic shopping experience is very important and should be thought about in every store so that they are not limiting anyone on a shopping experience.

The oldest/most memorable item I own is a quilt that my great grandma made my grandpa when he was a kid. It was then passed down to my dad and then when my grandpa passed away my dad gave it to me. It is just a red and white quilt with squares all over it. In each square is a sailboat made from the same color of red material but the pieces of material has different patterns on it so each sailboat is different. This is so important to me because I am close with my dad and I was also really close with my grandpa so when he passed it was nice to get a little piece of him and I can pass it down to my children. I would want to create something that could preserve someone’s most cherished item. My quilt is old already and so I would like to pass it down to my children but I know it’s just going to age more and more and possibly start falling apart so if I could make something that could preserve someone’s most important item I think that would make people really happy that they could always have that item/memory.

Some pros to having market research done for empathic design is that you can get the basic demographic information from your target customer. Market research is supposed to help you with grabbing a better understanding of what the customer needs and wants. However, with empathic design, the understanding of the consumer needs to go deeper than just the surface level. A con is that basic market research cannot get the full amount of information needed for empathic design unless you took the time to sit down and really focus on each individual’s needs. Market research is definitely a great starting point to try to decide on what your customer may want.

The Empathic design process includes the following five steps: observation, capturing data, reflection and analysis, brainstorming for solutions, and developing prototypes of possible solutions. I think all of these steps are essential in developing products for empathic design purposes. These steps are all important in breaking down the process and being able to focus on your tasks one step at a time.

The design probes package assignment was fun and interesting. It made me pause and think about what I do everyday and how I spend my time. It also made me realize what I need to spend more time doing or think about how to be more productive. The part about thinking about what was the best part of my day was nice to think about because I feel like I get caught up in my daily activities and never really reflect on how I am feeling or if I am enjoying my time doing various activities.

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