Blog 7

Empathic design was the main focus of week 9. We read an article on Tuesday about Shopsense, which plans to change the design of supermarkets to better meet shoppers needs. The idea was about virtual intelligence to assist shoppers and make the shopping experience faster and more efficient. I think this is a great idea because grocery shopping is often a frustrating task and it is hard to get in and out of the supermarket quickly due to the fact that it is hard to get around while shopping. We also brought pictures of our oldest/most valuable item we own to class on Tuesday. My item was a giant vintage perfume bottle given to me by my grandma. The bottle was an antique from 1910 and it has sentimental value to me because it reminds me of my grandma’s love for antiquing and how she always used to have the best stories about what she would find in old antique shops. What I realized when we went around the class listening to the story behind everyone’s items was that most people chose to bring an item of sentimental value rather than monetary value. In relation to empathic design, I would take that into consideration while designing something for our class. How expensive something is is not always what makes it valuable, but rather the memories it will bring the user. As far as pros and cons of market research and empathic design, market research is better for validation while design research is better for innovation. If you just do market research you might not get what you need because users do not always behave as we expect because they may find their own solutions or they may not say what they feel or know what they want. The five steps of the empathic design process are observation, capturing data, reflection and analysis, brainstorming for solutions, and developing prototypes of possible solutions. Each step plays an important role in the empathic design process. By completing these steps it will enable you to better understand and empathize with the person you are designing for. On Thursday we did the design probes package. My package was chosen for a group to design something for me, and I realized that it is actually quite embarrassing to have your daily life displayed for the whole class. However, I really enjoyed the game day outfit swap app they designed for me. I think this is actually a really good idea, and I would definitely use it in the future. I also learned from this exercise that although we all have similar lifestyles as students at the same university in the same major, we are all unique in our own ways too.

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