Blog 7

Bog 7

Shopsense, was an article read that was a deeper meaning about empathic design to our introduction. With the redesign of an in store shopping experience, they strived to saturate the needs of those that find a normal shopping experience difficult due to a disability. By comprising a shopping system based on a virtual shopping trolley and new supermarket layout… they describe a few challenging questions that makes you think about the individuals that find every day tasks difficult due to something they cannot control.

Listening to all the student’s most valuable or memorable items was refreshing. It was cool to listen to stories of students I have never spoken to but sit next to almost every day. It makes you comprehend how large of a story every individual in that room has and has gone through. What are they going through currently, or what challenges and excitement will they face in the future… My most valuable item is a wooden box given to me by my mother. It is full of picture, playbills, subway passes, post cards, and pictures from my summer spent living in New York City. It was a valuable gift because she put a lot of thought into the gift. My mom also knew how much changing I went through in the summer, how greatly I fell in love with the city, and how much I was pushed for the better.

I think a flaw within our society is that not every consumer thinks they are a designer. Well, we all know we are consumers, so if everyone was an empathic* designer in their daily lives, maybe life would be a little easier for everyone. As a college student, confined by a strict schedule of studying and school it can be easy to be wrapped up in just living a life as a consumer. However, if you are always churning for an empathic design in your mind, always observing others, and how it could be made or used, that is a creative way to be a designer without having to actually produce something right now… Everyone should do this every day! Just like empathic design is not a complete replacement for more tradition market research, but rather a valuable guide for early product development before committing to prototypes.

From the quote of Steve Jobs that Dr. Jayadas did not care for… It made me realize after the design probes activity that it really makes a difference in the creative field on how you display and perceive you products that you designed. Steve Jobs does not think that everyone can use his product and knew it was great. Well, he seemed to have lacked the empathic design aspect. How successful would Apple be if he designed a phone using empathic design?


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