I really enjoyed the last week in class. I thought that the market reading was very eye- opening. My group read the YES reading, and I honestly think that a good way to get people to take action is a market based approach. My group agrees that a market based approach would be more effective because people are driven by money, and they don’t like being told what they can and can’t do. While, creating laws for sustainability may be effective for those who want to cooperate, many people who do not think that climate change effects them may not be so happy to abide by these laws. However, money applies to everyone, so people would be effected if they didn’t cooperate.
I have been watching a lot of youtube lately, which applies to my final report topic, the rise of fast fashion ( caused by influencers). I have been researching the companies that more sustainable influencers (such as bestdressed) are promoting, and Reformation is one of them. Reformation is a sustainable brand that does the most in order to obtain a sustainable brand. They are involved in every stage of their garments’ lifecycles. They even operate in a sustainable office space. They are completely transparent in their practices, which is what sets them apart. Their motto is ” Being naked is the #1 sustainable option. We’re #2.” They are thinking about the planet in everything that they do, and I think that they get the whole slow fashion movement started.
I just want to be able to shed light on the influencers that are promoting fast fashion. Their audiences are so impressionable, and they are promoting products that are terrible for the environment. As someone who occasionally watches influencers, I feel like I am directly effected. In order to alleviate this problem, I can at least boycott these fast fashion brands. I need to start keeping the slow fashion mindset in mind every time I buy clothes. Clothes shouldn’t just be things that we throw away when we’re bored of them. We need to start purchasing quality items that we will wear for many years. I think by just getting people educated and encouraging them to jump on the slow fashion bandwagon will alleviate the problem a little bit. We still have so much work to do, but being mindful about our purchases is a step in the right direction.