Sustainability Can Be Achieved!

This past week, I read the yes portion of the article “Does the Market Work Better Than the Government at Transitioning to Sustainability.” I am planning on addressing the wicked problem of fast fashion in my investigative report. The market reading opened my eyes to new ways we could solve this problem. It mainly mentioned market approaches instead of government. One way this reading suggests we approach this is through a cap and trade system. The cap part is a cap on greenhouse gas emissions that drive global warming, it is a firm limit on pollution, over time the cap will become stricter. The trade part is a market for companies to buy and sell allowances that let them emit only a certain amount, as supply and demand set the price. I think this is a great solution to fast fashion emissions because it puts a cap on how much a company can emit at the same time as offering incentives for companies to save money by cutting emissions in the most cost-effective ways. I think this method would be a great addition to my investigative report because it is an effective option for a solution to emissions from fast fashion.

Reviewing the wicked problems website taught me a lot about wicked problems, their characteristics, and possible ways to solve them. One specific thing it taught me was what social entrepreneurship is. A social entrepreneur starts a company and assumes the risk, but they work in the context of a humanitarian problem. Their drive is toward helping people and creating social capital, the non-economic wealth within a community. I think bringing more attention to social entrepreneurship and getting people involved in it could really help the world become more sustainable. Another thing I learned is how using current state can be helpful when bringing awareness to unsustainable practices and in turn create a more sustainable earth. It could really help if we educate the population on the current state of our world and go on to explain future scenarios of what will happen if we fail to become more sustainable. For example, stating that we must cut carbon emissions by a certain time, or the effects will be irreversible, would scare people into using more sustainable methods. 

One social entrepreneurship company I buy from that has very sustainable methods is Lush. Lush is a company that sells all kinds of cosmetics. Lush products are naked, meaning free of packaging, as they make it their mission to make the world a better place for people, animals and the environment. So far, they’ve given away almost $6 million to environmental and other worthy causes. 

In my investigative report, I will be addressing fast fashion. Before attempting to solve this, I need to ask myself: what is fast fashion? How is it hurting our environment? How can we stop this? I will attempt to solve this wicked problem by doing two different things. First, I will bring awareness to this problem to get people talking about it and trying to help solve it. For example, I could start a social media page that is against fast fashion. If people stop investing in fast fashion then fast fashion companies will have to go back to the more sustainable method of couture. Then, I will invoke a cap and trade system so that fast fashion companies could only emit a certain amount of carbon emissions or face a fine and have incentives to be more sustainable.

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