Hands On Sustainability

Over the past week we read an article called “Does the Market Work Better Than Government at Transitioning to Sustainability?” by Paul Krugman and Leigh K. Fletcher. This article is a debate between these two people on opposing sides. One side would be Paul Krugman where he believes that the market did do the better job at transitioning to sustainability rather than the government. Krugman states the history behind both the market based as well as the common and control approaches in environmental economics. The other side was an article written by Leigh K. Fletcher, where she believed that the government did a better job at transitioning to sustainability. This week reading, we were split into two groups where we read either more on Paul Krugman’s side of the article or on Leigh K. Fletcher’s side. Who I focused on reading more into would be Paul Krugman’s side of the article. Throughout the article, Krugman made some excellent points on how the Market made more of an impact when transitioning over to sustainability. For instance, the market created the Clean Air Act. This amendment was to rectify the problem of acid rain which came from the midwestern power plants that were fueled by coal. After reading through his side of the article, I think I would have to agree that the market too more of a stand and better transition into a sustainable system. 

I did not know about the wicked problem between the government and market transitioning into sustainability until reading through “Does the Market Work Better Than Government at Transitioning to Sustainability?” article. It made me come to the realization that there are some wicked problems that have not been brought to light enough, wicked problems that people have a blind eye to. During this past week’s lecture in my course Wicked Problems, we were told about a website called wickedproblems.com. In this website, not only does it give you the definition of what a wicked problem is and explains how this affects the world, it also brings to light many other wicked problems that have been haunting the world and that we need to start to act to solve. There are videos explaining different areas of wicked problems and even has an area where you can donate to help move towards a more sustainable solution to help fix the world. I found this absolutely incredible that people everyday come here to help move our world in the right direction. This makes me want to help in any way I can. Companies like Patagonia, Toms and Pura Vida are all sustainable brands who give back in a certain way. I have always had a love for the Toms program. Tom’s mission was when you buy a shoe you give a shoe. There are other collections that give money to helping clean up a certain part of the country or helping give clean water to communities who don’t have it. I aspire to work for someone who has this type of hands-on program. 

At the beginning of this semester, we were asked how we would continue our sustainable journey. I have always had a love for sustainable fashion. I hope that in the future I can work under different sustainable brands. Then after I have gained knowledge with how they help the world and I hope to one day own my own brand where I can have a giveback system involved. I have always been more of a hands-on type person. I have done little missions where I have helped clean up the cities or beaches, so I would want to be hands on in my own company as well. Overall, I know I will continue down my sustainability and solving wicked problems journey full force going into the future.

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