Author Archives: B

About B

I am a Junior at Oklahoma State University. I am majoring in Apparel Merchandising. I enjoy being outdoors, spending time with my family, and trying new things!

The Customer is Missing

“What will benefit the customer most?” This is the question that we should be asking ourselves before we design or participate in the creation of any new product. After watching the TED Talk this week titled “Design is in the … Continue reading

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The Optimism Bias

        This week I was struck with wonder thanks to the Ted Talk titled  “The Optimism Bias”.  In the talk, speaker Tali Sharot quickly points out that we are “more optimistic than realistic”.  By nature, I think … Continue reading

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Deforestation in Demand

“The world’s rain forests could completely vanish in a hundred years at the current rate of deforestation”.    This shocking fact was found on the National Geographic website. Deforestation is something that I did not know much about (prior to watching … Continue reading

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