Author Archives: fortifiedathlete

The sustainable class of 2013

Starting this August, I was feeling apprehensive about this course.  I had heard from fellow classmates that it was pointless and a waste of time… I found them wrong.  While I did often feel like the time spent in the … Continue reading

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Pay it Forward

Cradle to cradle was something that I really loved disusing how to look for ways to tie up the ends, and make products truly “closed” for a close loop idea.  That is was sustainability is about.  Being able to be … Continue reading

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Become one BIG family.

Starting with the Lola show, I found that the idea of mimicking nature goes with the reading last week, the idea of the WEED.  We need to go back to the basics and take a leaf (excuse the pun) out … Continue reading

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“Less is more”

“ Closing the loop in commerce:  Running a Business like a Redwood Forest” talked about Industrial Ecology and the 10 principles to that can help the sustainability idea become more than just an idea, but a reality.  Thinking of the … Continue reading

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My 3 boys, My Husband, and My Dog..

In  Tucker article there was talk of 3 categories; product-oriented services, use-oriented services, and result-oriented services.  I never really thought about these things becoming more common but they are.  Be it from dress/Tuck rentals or car rental companies, the idea … Continue reading

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“OHHH wait…!!!!!! We forgot to mention.. “

So we’ve switched topics, mmmm I don’t feel like we have.  I feel like this is all the same thing. The only difference is that the readings are getting more difficult.. I rather feel like I am getting my masters.  … Continue reading

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I wanna feel like Cinderella

As I was explaining the concept of my readings to my boyfriend, he was shocked at the idea of sustainability.  He took it as a pita would take to ridding the world of all the animal products… thinking about that … Continue reading

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A new trend..

For Interior Design, my reading was about consumption on energy and how it is the reason sustainability isn’t changing.  There is nothing surprising through the readings (ID or Fashion), the world seems to be lazy when it comes to sustainability.  … Continue reading

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Empathy or Sympathy..

Into day society I feel that we as designers are so consumed with a money making mindset that we forget what its like to have a need.  What I mean by this is that we as designers have material things … Continue reading

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What’s sustainability..?

After watching the “11th hour” I started to wonder if we are actually able to sustain what we here on earth have.   I mean yes, maintaining can be challenging but if people are so focused on the newest and … Continue reading

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