Author Archives: luismejia7175

What people need, but don’t know they need it….

When designing, the designers tackles a wicked problem which he needs to address with a given solution. Such solution must be tested, evaluated and enhanced along the process in order to achieve the best result possible. Prototypes are tools into … Continue reading

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Looking in the mirror

In order to study different behaviors in individuals they are multiple tools which can be used. From more traditional tools as questionnaires or focus groups, to observation under methods like “fly on the wall” or even interviews to more personal … Continue reading

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Stepping into someone else’s shoes… Have you done it?

Empathy is about understanding the other, not just feeling sympathy for him. Have you had a friend in distress? What do you do? If you feel sorry for him you are being sympathetic, but instead if you are able to … Continue reading

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